Statistics: how many people open your menu and how many order
See visits, orders sent, the conversion rate and your most viewed and most ordered products.
Statistics shows what happens on your menu: how many people come in, what they look at, how many end up sending an order and where the rest drop off.
Where it is
Open the restaurant and, in the menu on the left, click "Statistics". You choose the period at the top, and every figure is compared with the previous period of the same length.
The page is visible to the owner and to admins. Editors and viewers do not see it.
What each figure means
| Figure | What it counts |
|---|---|
| Visitors | Different devices that opened your menu each day. It is approximate: one person with two phones counts twice. |
| Visits | Times someone opened your menu. Moving between products does not add visits. |
| Orders sent | Orders that left for your WhatsApp from the menu. |
| Conversion | The share of visits that sent an order. |
| Estimated sales | The sum of the value of the orders sent. |
| Average order | Estimated sales divided by orders sent. |
Orders sent counts the moment the menu opens WhatsApp with the order written. If the person does not finish sending the message, it still counts; and if the order is later changed or cancelled over WhatsApp, the statistics do not know. That is why sales are estimated.
From menu to order
The funnel shows how many visits reached each step: opening the menu, viewing a product, adding it to the cart, opening the cart, starting the order and sending it. The step where the bar drops the most is where to look:
- They come in and view no products. Check the banner, the categories and the featured products.
- They view products and do not add them. It is usually the photo, the price or the description.
- They open the cart and do not send. Check the delivery cost, the payment methods and your hours.
Products
The table shows, per product, how many times it was opened, how many times it was added to the cart, how many units were ordered and how much they added up to. Below it is "Viewed a lot, ordered little": products people look at but almost nobody adds. They are the first candidates for a new photo.
When, where from and how
- When they visit: visits and orders by hour and by day of the week, and how many visits came while the restaurant was closed.
- Where they come from: your QR code, the installed app, Instagram, Facebook, Google, TikTok or a direct link. Most links opened from WhatsApp show up as "Direct link".
- How they order: delivery, pickup or at the table, and the payment method.
- Who visits: new and returning visitors, and whether they use a phone or a computer.
What you can improve
With enough visits, the page shows specific recommendations: a product people look at and nobody adds, many visits while you are closed, or a conversion that went up or down.
Weekly summary by email
Every Monday the owner gets an email with the week's visits and orders. You turn it off at the bottom of the Statistics page, under "Weekly summary by email".
Frequently asked questions
Why do some figures say "Not measured"? Visits, QR scans and orders sent have been counted for longer. The funnel, products, sales and visitors started being measured later, so they do not exist for earlier periods. It does not mean they were zero.
Do the statistics identify my customers? No. They are anonymous counts: they store no names, phone numbers or addresses, and cannot tell who placed an order.
I have more orders in WhatsApp than in the statistics, or the other way round. It is normal for them not to match exactly. Someone who writes to you directly on WhatsApp without going through the menu is not counted, and someone who opens WhatsApp from the menu and does not send the message is.
Are days counted in my local time? Days close in Colombia time. The hours of the day are those of the visitor's phone.
Can I see the statistics from an AI agent or the API? No. Statistics are only in the dashboard.